Paris Hilton Will Build a Beauty Empire!

Paris Hilton is taking over the world, one hair extension at a time. Hotel heiress Paris Hilton tells Louise Horne about her plans to build a beauty empire More than 150,000 people visit the Cosmoprof cosmetics exhibition in Bologna each year, but this time there was only one name on everyone’s lips: Paris Hilton. The 27-year-old socialite-heiress rolled into the Italian town last month to promote her new haircare and accessories range and proved to be a real showstopper.

Pitched in a private tent, complete with catwalk and blaring sound system (her own album, naturally), the actress/singer/whatever showcased the first products in her range to crowds of Italian fans. The line-up, created in partnership with US manufacturer HairTech International, consists of permanent and temporary hair extensions, cleansing and styling products, heated appliances and accessories.

So, what’s Paris Hilton’s favorite? “I love everything. I’ve been wearing the DreamCatchers Hair Extensions for a while to make my hair longer,” she said. “But The Bandit is my favorite of the new products. It’s so easy. You can just wake up in the morning and decide what you want your hair to look like. It’s simple, fast and looks great. It’s definitely the fun new way to wear hair.”